5 Ways to grow your business with a Voice Artist

Today, businesses are constantly looking for ways to engage with their audience. Creating an effective message is key. You want to invest in the right people to elevate your brand above the noise.

One often overlooked yet powerful tool in achieving these goals is using a trained voiceover. Here are five ways how you can elevate your business by using a voiceover artist and how to find and contact them today.

1. Improve Engagement: A professional voiceover artist has invested in training and has learnt how to keep the attention of the viewer or listener from beginning to the end. While a video without a voice might look somewhat unconnected, the voiceover is able to lead a viewer/listener through. The voice artist is able to make a personal connection between your product and the buyer or user of your product, making it memorable and relatable.

A professional
voice artist is able to make a script memorable and relatable

2. Clarify Your Message: When you choose to work with a voiceover artist, you will find that your script will be brought to life, clarifying your message. With the right emphasis, the message will stand out. This gives your product or brand character. The narration can make all the difference ensuring that your audience understands and resonates with your message.

3. Build Trust: A voiceover creates trust. This is incredibly important to your message because it will build a sense of confidence in your product or business. Professional voice artists are trained to make a connection on a deeper level, helping the audience to be attracted to your brand.

4. International Voices: Some businesses require global exposure. In that case, look for a voice artist who is able to provide reads in different languages. In your business it’s all about consistency and so are your videos. Using the same voice in a different language helps to show how the audience that you are consistent. It shows continuity. A voiceover with a slight accent can be very useful for a certain market, particularly when using a native speaker in their second language. Using a Neutral European accent in English will sound different than native British or American voice.

5. Direct contact with VO: Did you know that while using a voice casting website might appear to be a fast way to find a voice, many professional voice actors have their own websites. You can also find them on social media, such as LinkedIn, Facebook or Instagram. It is not uncommon to reach out professionally through those platforms with a direct message.

Lastly, a bonus tip is, you can book a ‘live directed session’ with the voice artist. This means you direct the voice actor live whilst they are recording your script. This is really useful when you have a particular concept in mind of how your video needs to look. Often this is booked beforehand and you simply use Zoom or Skype to connect and talk to the voice actor. It helps the delivery in tone, pacing and trying out various reads to get the one your really want. So, it’s not just about having a recording that sounds great, but also about being able to get to work with a recording that actually works for you.

I hope these few suggestions are helpful in finding, using and building your business, by using a voice actor for your videos.